Cell Phones Blog

The Sony Ericsson W910i is an HSDPA Walkman phone that is designed for entertainment; whether music, 3D games, video, or high-speed Web access. It’s also geared to let users choose music by selecting Shake control and flicking the phone to control games or skip and shuffle between tracks. Or opt for SensMe and discover music to match a mood and tempo. It also adds a new dimension to mobile gaming. If gamers tire of using the dedicated gaming buttons, just steer the W910i from left to right to make a move.

Photo: Sony Ericsson W910i with Shake Control Announced Photo 1 The W910i Walkman phone will feature the latest version of the PlayNow mobile download service (PlayNow 4.0). This gives the user instant access to an extensive catalogue of games, mastertones and music, including thousands of tracks from Sony BMG. Preview, select and pay for tracks, all in just a few clicks, and download them on demand directly to the phone.

Choose music to suit the mood with SensMe, a completely new way to browse music on the Walkman phone. Search a collection and create playlists based on tempo and style rather than on artist or album. The unique visual shows each track as dots in a matrix, placed along a horizontal and vertical axis according to their attributes. This way users can circle a group of tracks that match their mood to create a playlist, or simply select individual tunes as they wish. An alternative to the phone’s more conventional music catalogue, SensMe is the perfect way to create a soundtrack.

The new media browser on the W910i Walkman phone places all the media in one central area, making it easy to access music, video or podcasts from one single icon on the phone menu.

The W910i Walkman phone helps sort out various media files, even before they reach the phone. The new Media Manager PC programme lets consumers organize their music, photos and podcasts on their PC and transfer them via USB to the phone. An incredibly simple tool to use, users can for example search and select music on their computer or audio CDs and convert the tracks to mobile-compatible formats before the transfer takes place, thus saving time as well as the phone’s resources.

The Sony Ericsson W910i Walkman phone will be available in either Hearty Red or Noble Black from Q4 2007.

- Sony Ericsson W910i with Shake Control Announced Photo 1