Cell Phones Blog

The Sony Ericsson K530i is a slim 3G phone that gives full and fast access to the Web, plus performance imaging with a 2.0-megapixel camera and a variety of news, weather and entertainment features. It will even give the weather forecast. It’s also the first phone to be compatible with the new GPS Enabler HGE-100, also announced today, which plugs into the phone to turn it into a personal satellite navigation system.

Photo: Sony Ericsson K530i Slim 3G Phone Shown Photo 1 The most affordable 3G phone from Sony Ericsson yet, the K530i will keep users in-touch and on-track wherever they are. Its slim, pocket-sized form factor means they can take it with them anywhere and enjoy the full 3G experience. Consumers can visit favorite Web sites and enjoy news and entertainment, upload pictures to a blog site and have the latest news pushed to the phone via RSS Feeds. There’s also push email so they can stay on top of the office inbox while on the go. See who they’re talking to and let them see. Use video call.

Need never be caught out by the weather again, whether planning a picnic, a jog round the park or a trip to the races. The K530i comes preloaded with a version of Weather Access, a weather forecast application that gives a three-day outlook for free, with unlimited access time.

The K530i is the perfect partner for the GPS Enabler HGE-100. However traveling - on foot, cycle, car or bus - just plug in the HGE-100 and let it find the way and direct users with dynamic voice instructions, delivered through the stereo headset. When used with the GPS Enabler, the K530i will also keep them on-track with their fitness training. As a phone and accessory combination, the two can record speed and distance, and also provide visual post-training analysis on the good-sized 2-inch screen. The K530i’s media player will ensure that users always have their favorite songs with them when training.

The 2.0-megapixel camera on the K530i boasts a 2.5x digital zoom and video recording capabilities. With support for picture blogging, customers can snap and share magic moments instantly. Upload the pictures to their blog site at 3G speeds to keep friends and family posted. There’s 16 MB onboard storage, enough to build-up a photo album of personal favorites. As the photo and music libraries grow, so can the K530i’s memory, thanks to support for Memory Stick Micro (M2).

Whether as a work tool or social organiser, the K530i opens up a true Web browsing experience at broadband-speed. There’s an FM Radio and Java games engine for those spare moments, or users can download and buy music on-the-go with PlayNow. It can even identify those songs consumers don’t know with TrackID, the music recognition service that has proven so popular with users on the Walkman?® phone range.

The K530i is a UMTS 2100 and GSM/GPRS 900/1800/1900 phone and is available in Warm Silver in selected markets from Q3 2007.

The HGE-100 is the first personal GPS navigator that is built-in to a Stereo Portable Handsfree. This gives the flexibility to decide when you want GPS on your phone. Plug it into the phone when you wish, use it as a handsfree to control calls and music or switch to GPS mode when they want to find your way.

However traveling, the HGE-100 will navigate anywhere thanks to the navigation solution which is included with the product. Users can choose between voice or text commands, and it’s simple to navigate the graphical, icon-based display. It can save destinations so that they don’t have to repeat their commands if they go somewhere more than once, and they can search their destination by address, person, company and even local points of interest.

Use the GPS Enabler as a personal trainer by using the ‘Tracker’ GPS sports application installed within the HGE-100. It monitors speed, distance, route and calorie burn, recording and analysing data so runners can monitor your progress. Because the HGE-100 gives full control of the phone’s media player, users can enjoy music or the radio while working out and, if the run takes them further than they intended, it can always navigate its way back home if you need to.

Flexible, lightweight and comfortable, the GPS Enabler HGE-100 is the perfect partner for the new Sony Ericsson K530i 3G phone, also announced today. There is a universal 3.5mm connector half way up the cord, so users can switch headphones for different environments if you want to. The GPS Enabler HGE-100 will be available in selected markets from Q3 2007.

- Sony Ericsson K530i Slim 3G Phone Shown Photo 1